How Design Became The Darling Of Innovation

When people speak about design, they think about the visual form, aesthetics and style. For decades, designers have been celebrated by the artistic community and found their home in fashion houses and advertising agencies. But in recent years, there has been a shift. The business world has awoken to design principles and today, design has become a core element in innovation processes.  Business consultancies are now at the forefront in bringing this capability to their corporate clients.